VIZIR’s work in entertainment is rooted in a passion for creating and expanding storyworlds, a penchant for research, and a background in the theatrical art of dramaturgy. 

We work regularly with Franchise Management and Brand Development teams to ensure authentic brand encounters across all aspects of the content ecosystem. For those who may not have these teams in place, we guide them through each step of codifying their brand(s). With this work comes the creation of toolkits and guides for both internal teams and external partners.

Of these assets the “franchise handbook” reigns supreme. This designed document may consist of any and all aspects of an intellectual property or brand including its history, story elements, consumer insights, creative guidelines, and more.

In just the past few years, Vizir has created brand guides for two of the world’s highest-grossing film franchises and operates as a liaison between IP holders, licensees, and creative teams on narrative extensions of all kinds.

Whether your franchise is brand new or dates back to Hollywood’s Golden Age, let us connect the dots across your universe.

Universal Brand Development
Franchise Handbooks
Storymapping & In-World Timelines
Narrative Extension Concepts & Treatments
Brand Application Perspectives
Consumer Products Creative Strategy
Presentations

Paramount Pictures
Bridge Content, xXx: Return of Xander Cage

Miscellaneous
Franchise Case Studies
Franchise Development
Brand Guides
Brand Strategy