MY STATUS IS NOT A SECRET: CAMPAIGN & DOCUMENTARY

My Status is Not a Secret premieres at San Francisco AIDS Foundation’s Magnet facility in 2014.

My Status is Not a Secret premieres at San Francisco AIDS Foundation’s Magnet facility in 2014.

My Status is Not A Secret was a campaign and social engagement platform that sought to humanize the HIV experience through filmed interviews and user-submitted content. The campaign also included the production of a 45-minute documentary featuring the stories of a diverse cast of HIV+ and HIV- individuals.

Across five chapters—Knowing, Telling, Managing, Advocacy, and Now—the documentary features frank conversations about the journeys and choices that come with the knowledge of one's HIV status. It premiered in San Francisco in May 2014 and in Los Angeles in June 2014 as part of the One City One Pride LGBTQ Arts Festival.

OUTCOMES

  • Raised a total of $66,123 for AIDS/LifeCycle surpassing the original goal of $54,000.

  • Earned media coverage across the web including The Huffington Post and GLAAD.

  • Documentary screening hosted by the City of West Hollywood and endorsed by Mayor John D’Amico.

  • Stories shared on the site and across the web from individuals across the country.

Developed in partnership with The Advisorie Group and Column Five.